About me
I am Ioana David-Narby, a global marketing and client engagement specialist with nearly a decade of experience delivering strategic initiatives for some of the world’s most influential organizations, including Boston Consulting Group, WPP, and EY. My career has been defined by a passion for combining analytical precision with creative storytelling to craft strategies that drive impact, inspire trust, and foster sustainable growth.
A background in luxury brand management in London has taught me the secrets of high-end client service. I understand the art of creating bespoke experiences and building deep relationships that resonate with discerning audiences. This expertise continues to shape my approach to client engagement and brand strategy.
I take pride in making decisions rooted in data. Passionate about data analytics and visualization, I excel at translating complex information into meaningful insights that empower informed decision-making. My ability to create visually compelling narratives ensures that clients and stakeholders can see the full picture and take action with confidence.
With an MBA from Imperial College Business School and a focus on sustainable strategy and change management, I bring both a strategic and pragmatic approach to every project. As a new parent and sustainability advocate, I am driven by a purpose to create meaningful impact, whether through crafting narratives that inspire action or building frameworks that deliver lasting results.
Let’s connect to transform challenges into opportunities and ideas into action.
Why partner with me?
As an independent consultant, I bring a blend of creativity, adaptability, and strategic thinking that is essential for driving successful marketing programs. Here's what sets me apart:
Creative Problem Solver
I love puzzles, and I approach project roadblocks the same way—turning challenges into opportunities, one piece at a time. Analysing complex business challenges excites me, and I enjoy collaborating with your team to find tailored solutions. Innovation within process-driven environments, which can sometimes feel rigid, can take years to master. With experience in navigating complex organisations, I’m confident I can deliver creative strategies and innovative ideas that drive your project forward.
Strong Communicator and Relationship Builder
With over a decade of experience working with teams from diverse cultures, backgrounds, and work ethics—across multiple languages and time zones—I’ve built meaningful relationships based on work ethic and professional empathy. I’ve adapted my communication style to engage everyone, from junior staff to senior leaders, ensuring clear and effective dialogue. My ability to manage expectations and foster trust ensures that both your internal stakeholders and clients feel valued and heard throughout the process.
Independent and Self-Driven
Much like in my personal life, enjoying a good tennis match, I’m motivated by competition and the drive to win. I’m just as comfortable playing solo, tackling challenges on my own, as I am in “doubles”, working with a team to push things forward. As your consultant, I’ll propose ideas that move your projects forward, ensuring they align with your goals while adapting to your business’s changing needs.
Growth-Oriented Mindset
I’m focused on long-term success and continuous growth, always keeping the big picture in mind. By blending strategic planning with flexible execution, I ensure your marketing programs evolve alongside your business. My goal is to help your brand grow sustainably, refining the customer experience and boosting your impact at every stage.
